Digital Roadmap Develop and execute integrated digital marketing strategy encompassing social media, Website, SEO, SEM, Influencer and content strategy in line with the overall brand objectives Create the digital content and media strategy and annual plan for each business unit (fans, lighting and switchgear, appliances) in consultation with the BU marketing leads and business heads Social Media and Content Build brand thought leadership with a sharply defined content strategy across digital channels. Develop a rich content repository in all formats Build own social media channels to tell compelling brand stories, drive high engagement and reach and build multiple lead generation journeys Set up capabilities and technology platform for content production at scale to support digital revenue teams. Drive the overall strategy of low-cost production at scale Work closely with PR teams to drive thought leadership and online PR to build corporate reputation through our social media channels
Social Media, Content Strategy, Digital Roadmap,
Marketing Strategy
Experience Not Provided
Delhi, India
Media Strategy and Budget Planning Create annual plans and own bottoms-up budget planning basis business objectives of the multiple Business Units Define and drive medium and long term media strategy for Orient Electric across all media Build hyperlocal media strategy framework to drive market penetration objectives Media Buying, Campaign Planning and Execution Build and optimise media plans for plan efficiency, visibility and delivery of BU objectives Drive long term media deals as required to optimise spends and drive savings Day to day campaign monitoring and scheduling Ensure comprehensive campaign performance reporting Ensure strong relationships with key media, reducing dependence on agency relationships alone Manage the relationship with the media agency ensuring optimum performance and periodic reviews
Media Strategy,
Other
Experience Not Provided
Delhi, India
Digital Marketing Job Requirements and Responsibilities: • Overall digital marketing strategy to help drive growth • Responsibility of the overall website and mobile apps • Works with the technology teams for the website and mobile apps. for day to day operations and overall improvement • Collaborates with internal teams to execute the overall digital marketing strategy • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. • Designs, builds, and maintains our social media presence. • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). • Identifies trends and insights and optimizes spend and performance based on the insights. • Brainstorms new and creative growth strategies through digital marketing. • Plans, executes, and measures experiments and conversion tests. • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. • Identifies critical conversion points and drop off points and optimizes user funnels. • Collaborates with agencies and other vendor partners. • Evaluates emerging technologies. • Provides thought leadership and perspective for adoption where appropriate. Digital Marketing Qualifications / Skills: • Self-motivated • Proficient in marketing research and statistical analysis • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate • Should be able to guide the team to execute and monitor campaigns Education and Experience Requirements: • Bachelor’s or master’s degree in marketing or a related field • Has over 10+ years of experience • Experience in managing websites and mobile apps • Proven working experience in digital marketing, particularly within the industry - experience in ecommere would be an advantage • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns • Experience in optimizing landing pages and user funnels • Experience with A/B and multivariate experiments • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, Google Ads, Google Tag Manager, etc.) • Working knowledge of ad serving tools • Experience in setting up and optimizing PPC campaigns on all major search engines • Working knowledge of HTML, CSS, and JavaScript development and constraints
Digital Marketing,
Digital Marketing
Experience Not Provided
Mumbai, Maharashtra, India
Budget Management: • Develop and manage the sales and marketing budget, allocating resources effectively. • Monitor expenses and ROI for marketing campaigns. Sales Leadership: • Should be responsible for meeting and exceeding revenue targets, along with Patient Acquisition & Market Expansion. Data Analysis and Reporting: • Utilize data analytics to measure the effectiveness of sales and marketing efforts. • Generate regular reports and present findings to the executive team. Compliance and Ethics: • Ensure all sales and marketing activities comply with relevant healthcare regulations and ethical standards. • Promote a culture of ethical conduct within the department. Qualification 16 Qualifications: • Master’sdegree in Marketing, Business, Healthcare Administration, or a related field. • Proven experience in healthcare sales and marketing leadership roles. • Strong understanding of healthcare industry trends and regulations. • Excellent communication, interpersonal, and negotiation skills. • Proficiency in data analytics and digital marketing strategies. • Strategic thinking and problem-solving abilities. • Ability to work collaboratively in a cross-functional team environment. • Strong leadership and management skills. Experience: • A minimum of 13-15 years of progressively responsible experience in healthcare sales and marketing, with at least 3-5 years in aleadership role. Certifications: • Relevant certifications in marketing, healthcare management, or related fields may be advantageous.
Sales and Marketing, Sales and Marketing Budget, Marketing Campaigns, Budget Management, Market Expansion, Digital Marketing Strategies, Healthcare Industry, Brand Management, Digital Marketing, Social Media Marketing, Marketing, Marketing Strategy, Business Development
Marketing Strategy
Experience Not Provided
Hyderabad, Telangana, India
.Lead and manage client engagements, delivering high-quality work on time and within budget Oversee project delivery and ensure project team is working effectively and efficiently Develop and maintain strong client relationships, and identify opportunities to expand EY's services to clients Develop and mentor team members, providing guidance and support to build skills and capabilities Contribute to the growth of the Healthcare and Pharma practice, including business development and marketing efforts Contribute to the development of EY's intellectual capital in the healthcare and pharma space, including whitepapers and thought leadership pieces Key Skills: · Deep expertise in the healthcare, medical devices, medtech, and pharma industries · Experience in commercial due diligence will be advantage. · Relationship with the Private Equity firms is good to have but not necessary · A blend of industry and consulting experience will be ideal. · Experience in commercial due diligences, M&A, market entry strategy, Business model transformation, Organization strategy, transformation, and digital transformation in the healthcare and pharma space · Strong project management skills, with a track record of delivering high-quality work on time and within budget · Excellent communication and interpersonal skills, with the ability to build and maintain strong client relationships · Strong team management and leadership skills, with the ability to develop and mentor team members · Vast industry network and public presence at industry forums Qualifications: · 15 to 20 years of experience in the core strategy consulting space in India, with deep expertise in the healthcare, medical devices, medtech, and pharma industries · MBA or equivalent degree from a top-tier institution · Strong academic record
Project Delivery, Project Management, Intellectual Capital, Marketing Efforts, Business Development, Private Equity, Due Diligence, Thought Leadership, Business Model Transformation, Digital Transformation, Track Record
Strategic Planning
Experience Not Provided
Mumbai, Maharashtra, India
Head of digital marketing For discussion Focus area Suggested experience Prior experience Job description Drive 3X-4X lead generation through various digital marketing campaigns for retail loan products e.g., PL, GL Drive lead to conversion ratio for multiple financial products Identify & target specific customer segments for personalized digital marketing initiatives across channels Monitor top and mid funnel and drive optimizations. e.g., landing page optimization. Building of the org Drive Digital Acquisition and cross-sell 10+ years of experience in full spectrum of digital marketing space e.g., SEO, performance marketing, social media marketing etc in large banks/ NBFCs/fintech Led cross-functional teams of 5-10+ members across channel, marcomm, martech etc Experience of scaling up digital marketing for financial services products with focus on significant funnel expansion, lead conversion, CAC optimization, active customer engagement and retention. Experience of liaising with marketing agencies and channel partners (Google, Meta etc.) Experience of implementing new-age marketing stack (e.g., website optimization, CMS, Hyper-personalization engine, Bots etc.) Hire and onboard talented professionals with expertise in digital marketing space e.g. SEO, performance marketing, marTech stack etc 15 2. Head of digital marketing (2/4) Job description • Launch and manage digital campaigns across platforms e.g. — SMS, Email, WhatsApp for multiple communication channels — YouTube, meta, google for other external channels Monitor and optimize CPL, CPM and CAC. (Aspire to reach best in class benchmark numbers) Define media spends budget strategy for digital campaigns Manage relationships with external agencies/ vendors to enhance the efficiency, utilization and value for money Focus area Suggested experience Portfolio and performance management • Forecast marketing campaign growth and ROI for marketing campaigns; review performance of various marketing partners involved. • Use Google Analytics, Google AdWords and other relevant sites to analyse the performance on response rates, traffic and pickup • Proactively take corrective action basis data trends • Ensure the top management is updated on the key performance metrics on a pre-defined cadence and participate in top management steering committees on digital space • Understand the customer journey mapping and plan digital marketing strategies aligned to the journey for driving acquisition and customer experience across digital products. Drive Customer Value 16 2. Head of digital marketing (3/4) Job description Focus area Suggested experience Shape the operating model • Prioritize initiatives/campaigns to deliver maximum impact • Emden the digital know how and new age practices within the Muthoot’s ecosystem for innovative strategies and digital mind-set • Lead the digital marketing garage (with marketing, campaigns, portfolio/user growth and tech solutions team) to drive weekly problem solving and alignment on key priorities • Work closely with creative and media agency along with key internal stakeholders for driving the identified initiatives Innovations, Market Scan and Industry Recognition • Innovate and present new marketing platforms and strategies • Continuously track digital marketing innovations in Banking and Non-Banking (relevant) space and work out suitable strategies to roll out digital campaigns/partnerships/ features for the Muthoot • Ownership of improving Industry recognition of Muthoot’s digital marketing initiatives via Awards, Articles, Events Participation, Seminars, etc. 17 Head of digital marketing (4/4) Craft a strategic plan for the MarTech stack. Which includes choosing the most suitable MarTech tools and platforms to meet the organization's needs Leverage the MarTech stack to optimize digital marketing efforts. Use data analytics and reporting tools to track campaign performance, make data-driven adjustments, conduct A/B testing, and continuously improve ROI. Impact / KPIs 150K+ monthly leads Marketing return index should be greater than 50+ (Index = Total disbursement/Total investment) 50-60% share of organic search traffic 2-5 days campaign execution TAT 5%+ Click through rate (CTR) for paid media and 10%+ for own channels Improve lead to conversion ratio Job description Focus area Suggested experience
marketing, digital marketing, landing page optimization, marketing campaigns, performance marketing, social media marketing, marketing campaign, SEO, plan digital marketing, martech, lead generation, optimize digital marketing, Google Analytics, lead conversion, marketing platforms, organic search, customer engagement, data driven, campaign execution, customer experience, website optimization, fintech, scaling, Forecast, customer journey mapping, digital, data analytics, financial services, Bots, Prioritize, reporting tools, problem solving, personalization, operating model, corrective action, performance management, testing
Social Media Marketing
Experience Not Provided
Delhi, India
Key Responsibilities: • Communication Development: • Work with Creative agency to develop insightful & impactful marketing communication. • Content /Influencer Marketing /Advocacy/ Online Reputation Management • Digital Media Deployment • Consumer Research • On-ground Activations • Packaging Development Key Interfaces: • Sales Leads – Online & offline • Lead for D2C platform • Product Development and R&D team
Product Development, Marketing Strategy,
Marketing Strategy
Experience Not Provided
Mumbai, Maharashtra, India
• Collaborate with marketing & commercial leadership team to drive performance of key brands by orienting the team around marketing strategy, operational & communication plan. • Create insight led culture: Encourage and facilitate marketers to drive insight led approach to brand building and brand health tracking • Drive brand planning process & work closely with brand team to build robust brand plan for priority brands. • Build capability of marketers with focus on building marketing competencies. • Facilitate best practice sharing within the company, across industry and also outside pharma by subject matter experts to inspire and enhance capabilities of marketers. • Proactively stay abreast of industry best practices to bring innovation and external perspective for marketers. • Drive launch excellence for strategic new product launches • Stakeholder collaboration: Work closely with stakeholders including senior leadership to raise capabilities of marketers & build successful brands. • Drive thought leadership by influencing stakeholders across all levels. • Create idea factory to encourage new customer engagement avenues in compliance with regulatory requirement • Initiate multichannel engagement pilots and drive agility in new marketing practices • Creative agency management/optimization to drive synergies & cost saving.
Brand Plan, Marketing Strategy, Communication Plan, Brand Building, New Product Launches, Stakeholder Collaboration
Marketing Strategy
Experience Not Provided
Mumbai, Maharashtra, India
Designation - Head Sales and Marketing - (Agriculture – Technology and Equipment based setup) Qualification - Graduation (B.Sc. | B.Tech.) in Agriculture is preferred with PG in Agri-Business Management. Preferable industry background – Agrochemicals/Seeds/Agri Machinery/Rural FMCG. Exposure and working experience in Agriculture/Rural Markets is important. 15 years of relevant experience. Client Info - Our client is the manufacturer of Drones currently focused on Agriculture, well-positioned to enter other sectors of Drones usage, in future. They were the first company to get DGCA approval for their agricultural drone. They aspire to become the leading manufacturer of agricultural drones, with a strong brand and global outlook. They are committed to be at the leading edge of technology, with continuous focus on innovation, indigenization, and affordability. Brief Job Description – The incumbent will head the Sales & Marketing function for the company. The incumbent would be responsible for delivering year-on-year sales target based on the company’s goals and growth aspirations. The incumbent should have demonstrated capabilities in leading a large & dynamic sales team and an extensive distribution channel. Must have strong customer orientation, relationship building and interpersonal skills. Ability to lead through influence, strong team orientation, great motivator, and ability to coach & guide people to achieve greater heights. This is a senior level & highly critical role which impacts the business plans and profitability of the company and hence need is for a seasoned professional who can bring the depth, maturity and general management expertise required to discharge this role. The incumbent will report to the Director of Sales and Marketing and will be a member of the company’s Core Leadership Team. Sales, Marketing, and Technical Behavioral/Leadership o B2B, B2C & B2G sales background o Drive for results – Strong Passion for delivering results. Data driven o Identification of new business opportunities o Customer Orientation o Strong Competitive Analysis o Leadership – ability to operate at different levels, strong inter-personal and relationship building skills o Strong Brand, Product Management and commercial acumen o Team player – ability to build strong and highly motivated team o Understanding of Start-up culture o Coaching and mentoring – Flair for developing other leaders under him o Strategic Thinking. Should be able to design future Sales & Marketing strategy o Strong in communication and Presentation o Market research o Operating in high pressure and competitive market environment o Negotiation Skills Key Accountability/Role and Responsibilities 1. Responsible for implementing year on year financial matrix for the Sales & Marketing function- Revenue, Collections, Margins, Customer Outstanding, Manpower Planning and Functional Cost Management. Planning and Budgeting, both annual as well as mid to long term. 2. Designing and implementing effective Sales & Marketing strategies for different market segments – Sales & Distribution partners, Government agencies, FPOs, and company’s direct channel. 3. Market & customer feedback for product/capability gaps. Design and implement effective Sales & Marketing strategies and implementing the same on ground with the sales team. Value pricing and product life cycle management. 4. Regular monitoring, compilation, & sharing of competitor information and market insights with the Leadership team and devising plans to counter the same in the marketplace. 5. Works closely with the R&D and Design team by providing market information on product performance. Ensures knowledge transfer and technical training to the sales team. 6. Dynamic management of resources based on potential and actual conditions in the market 7. Building and maintaining a strong sales team with appropriate and effective training and sales incentive programs. Strong people development and succession planning for key sales positions 8. Identifying, developing, implementing, and nurturing strategic alliances with strong market players in areas where the company does not wish to participate directly, as those are not the core areas for the company. 9. Building and maintaining best in class sales channel which is loyal and takes pride in working with the Company based on mutual trust and lasting relationships 10. Wins trust & confidence of his direct reportees through strong interpersonal skills, professional approach and what additional he brings to the table. 11. Represent the Company in selected industry forums, associations & government interactions 12. Member of the company’s Core Leadership Team and works closely with other departmental heads. In this role, apart from bringing Sales & marketing expertise to the table, contributes to the overall thinking and direction of the company. 13. Close coordination with all stakeholders. Participates with the promoters on representing the company to meet potential future investors in the company’s future fundraise efforts. Location: National Capital Region Functional and Administrative Reporting – Director Sales & Marketing Key Leaders to coordinate with – Promoters, Other Functional Heads in Research & Development, Finance, RPTO, Alliance partners, Advisors etc.
Marketing, Sales and Marketing, Marketing function, sales target, Marketing strategy, Market research, profitability, relationship building, business opportunities, Competitive Analysis, market information, Agriculture, strategic alliances, sales channel, incentive programs, Budgeting, Orientation, Manpower Planning, loyal, Data driven, B2C, people development, customer feedback, B2B, interpersonal, lasting relationships, Finance, Product Management, marketplace, customer orientation, general management, succession planning, Sales Distribution, Reporting, Coaching and mentoring, outlook, Collections, Cost Management, Research Development, product life cycle management, Design team
Business Development
Experience Not Provided
Gurugram, Haryana, India
The role requires deep understanding of Business Analysis, Marketing, Segmentation, Consumer & Customer Research, Marketing Operations, Competitive Analysis, Generating and turning insights into action, Marketing Plan Development and Execution, Pricing & Margin Management.
Marketing Operations, Customer Research, Competitive Analysis, Business Analysis, Marketing Plan Development, Marketing Segmentation, Margin Management
Marketing Strategy
Experience Not Provided
Mumbai, Maharashtra, India